Freckle Top Tips – How to Design a Logo When Branding Your Business
16th March, 2009
Creating identity and attracting potential customers is essential for any organisation. A logo provides a first impression, and as first impressions count, it is important not to underestimate the advantages of an impacting logo.
Here are our top five tips to consider when planning a logo for your company or organisation:
- A logo should be eye catching and simple. As logos are used to advertise products or services the design needs to attract attention.
- Logos should reflect either the name of the organisation or the area of work in which it is involved. A logo is a promotional tool. Take the opportunity to promote your organisation.
- Be unique. Make sure a similar design is not being used by another organisation in your field.
- If you have a tagline or slogan it needs to be memorable. Avoid large amounts of text. A logo is there to provide viewers with an introduction not a life story.
- Get feedback from a few ‘trusted’ sources. Although the final decision is yours it is always good to gage the opinion of clients and colleagues. A good logo represents your organisation not your own preferences. A second opinion always helps.
Free Bonus Tip: Always work with an expert when planning a new design. As part of our consultation and design process Freckle are always happy to discuss your logo requirements. With a wealth of experience we consider all aspects of the design, including output formats (stationary, web, vehicle display), your aims and objectives and most importantly your target audience.
Please visit the our work page on our website to see some examples of logos we have produced. If we can assist further please do not hesitate to contact us info@frecklelife.com