Street Soccer Academy Logo Design
27th September, 2011
Street Soccer Academy is an innovative charity project, focusing on helping vulnerable and ’at risk’ individuals to effect positive change to their circumstances. The objective is to provide help and support to those with chaotic lifestyles, through the world’s greatest team sport, football.
Following recent accreditations, acquisition of charitable status and a number of new ventures, Manchester based charity, Street Soccer approached Freckle to assist with the design of a new logo for the launch of their football academy. With an existing colour scheme in place the logo needed to be used for player’s kit but also be suitable for more formal settings such as stationary, funding applications and promotional items.
With this in mind we decided to develop a dual logo, with the same theme. Using stick style characters to represent footballers the design clearly depicts the purpose of the organisation but without the obvious use of a human character or football symbol. This was especially important for the organisation as the logo would be used within education settings as well as within a football environment. On completion the iconic figures were used as a standalone design but also within a more traditional team badge format. Easily adaptable, elements of the design could also be broken down to use with the organisations key taglines and event promotions.
For more information on the fantastic work of Street Soccer Academy please visit their website www.streetsocceracademy.co.uk