Leaflet Design – MIDHS – Manchester
14th January, 2009
Job Description
To complement our previous leaflet produced for MIDHS this leaflet was aimed at patients rather than dental practices. Following a similar set of guidelines to the previous document this brief was focused on promoting MIDHS’s services while reassuring patients that a trip to the dentist is a more pleasant experience than many people assume. As these leaflets would be produced in much larger quantities we reduced the paper weight to assist with MIDHS’ budgets. Style wise we encouraged MIDHS to follow the previous leaflet theme in order to build up corporate identity and as such colours and layout remained similar. In order to create the ‘friendly’ approach MIDHS were promoting we added lifestyle images to this project and introduce the tagline ‘Smile With Confidence’ to the cover. Patient reaction to the leaflet indicates that our brief was met with great success.