Flyer Design – Gloria Jean’s – Nottingham
14th January, 2009
Job Description
Based in Nottingham this UK Franchise of global coffee company Gloria Jean’s approached Freckle to assist with a number of promotional items including invitation flyers to be used in newly opened stores. Having an already established brand created in Australia our brief was to produce a design that used the existing corporate guidelines but add a distinctive British feel. The cards were to be handed out to the general public and as such needed to be attractive enough to attract attention before they were dismissed. To combat this we produced the completed flyers on as A6 postcards on a thick 350gsm card. This not only made distribution easy but added a higher quality feel to the product to stand out from the usual ‘lesser quality’ flyers usually distributed in towns and cities. The design featured a focus on the brand on the front side in a bid to assist with the promotion of the Gloria Jean’s Coffees name in the UK. The reverse was store specific highlighting clear directions and contact details for specific stores. We also included a photograph of the store to assist visitors.
What the Client Said
As a store owner this is ideal for our promotions. The cards are professional and welcoming. We are getting a great response from them.