Leaflet Design – Back to Church Sunday
12th March, 2009
Job Description
As a global initiative to encourage people to attend church on a specific Sunday in autumn this project focused on a personal invite and event promotion through a range of posters, leaflets and merchandise media. Having produced a concept and brand around the tagline ‘Come as You Are’ our development of print items for Back to Church required high impact images alongside informative but concise text content. Appearing on the side of buildings as banners and posters all design work needed to catch the eye. The image chosen was quirky in style whilst reflecting the purpose of Back to Church. Colours were bright and the organisations logo was displayed strongly. Text was bold and selected fonts were crisp and clear. We worked closely with Back to Church on this project as all promotional materials were not only to be used in the UK but in USA, Canada, Australia and New Zealand. As such the images and message needed to be globally relevant. The resultant designs mixed high impact promotion with a personal approach to invites to great effect.
What the Client Said
Freckle have been helpful in every aspect of Back to Church Sunday. They have understood exactly what we required and ensured that the project was a success. I’d gladly work with them again.