Promotional Leaflet Design – Cornerstone NHS Practice – Blackburn
30th October, 2009
Job Description
Cornerstone is a private NHS practice operating in and around Blackburn, East Lancashire.
Following the acquisition of sites in the town, Freckle assisted with the development of logos, branding and promotional material, in preparation for the launch of the practices newest surgery, Bentham Road.
As the practice was new to the area it was important to provide local residents (prospective patients) with details of the opening event. An A5 flyer, using the recently developed brand was suggested. Reflecting the open and friendly facility Cornerstone were providing, we focused the front of flyers on the image of a welcome mat with simple details of the surgery name and NHS affiliation. All NHS branding followed official guidelines. The reverse of the flyer was used to introduce the staff using a mix of images and introductory text. Opening times and practice details were also included.
Introducing the surgery brand and logo was essential at this stage as the practice looked to establish itself in an already settled community. As such it featured prominently on the leaflets. A heavy weight card added impact of the finished product. This extra level of quality was especially successful in the door to door leaflet drop, with many prospective patients commenting on how the leaflets ‘stood out from the usual rubbish’ that was delivered.