Promotional Folder Design – Calmac – Greater Manchester
7th May, 2009
Job Description
Following on from previous design work we were asked to provide a solution which would allow Calmac to send information about their business to existing and prospective clients. As the company offer a variety of products which would not necessarily be of interest to all their recipients it was decided that a folder with individual inserts for each area of work would be more appropriate than a brochure which would have to include all Calmac’s services. The folder itself would be generic outlining the company’s main lines of work, with inserts designed to promote individual areas of the business. The folder approach would also allow the inclusion of client specific letters or additional information for clients but within a branded casing to enhance corporate identity.
The folder itself was designed to link print material to the existing web presence and stationary. Including a background developed round architectural drawings and images to complement Calmac’s work, the resultant folder gives a clear introduction to the company. Using corporate colours the brand is carried through the design. As the inserts needed to contain more detail the design was kept relatively simple. Logos and brand were included, allowing the inserts to complement the folder rather than overpower its design. The resultant folder provides Calmac with a marketing tool which is brand driven and client specific, if required.